Accordingly, 19 Crimes has leaned into trendier blends and pop culture icons like Snoop and Stewart in an effort to appeal to younger consumers. Overall wine popularity has faced decline with millennials and younger LDA consumers, due to changing consumers attitudes toward alcohol preferences like spirits, craft beer and hard seltzers brands. “It has been a pleasure to work with Snoop on this new wine and welcome the first sparkling to his existing Cali lineup.” This is an especially celebratory launch, arriving on the heels of an incredibly successful year for 19 Crimes,“ says John Wardley, Global Vice President of the 19 Crimes franchise. “We couldn’t be more ecstatic for Snoop Cali Gold. To activate the feature, scan the QR code located on the back of the bottle using a mobile device, and the Doggfather comes to life, performing his classic track, “ Who am I (What’s My Name)”. I can toast to that.While 19 Crimes is known for talking wine labels with celebrities like Martha Stewart, this is the first time the franchise’s label has ever rapped. Additionally, celebrities can shine a light on social causes and environmental causes worthy of additional discussion. I also am a strong believer and proponent that sometimes what’s NOT on a label is what’s most important. I also believe that marketing terms should be defined- if not on the label, then on the website. Ultimately, I believe that consumers have a right to know what’s in the products that they buy- and this includes wine. In summer 2021, a year after the release of that red blend. For more information on where to buy Snoop Cali Red, visit. It’s been two years since Snoop Dogg dropped (like it was hot) his first wine in collaboration with Australian wine brand 19 Crimes. The blend captures the essence of both Snoop Dogg and 19 Crimesstrong, bold, and incredible. On this episode of App Spotlight, we highlight the latest releases from 19 Crimes wine: Cali Red and Cali Ros featuring Snoop Dogg and Marthas Chard. If nothing else, it has started a conversation (and a heated one at that.) For 19 Crimes, the blend is the brand’s first California red. Diaz has been under scrutiny given the use of terms like “clean” and “natural”, her effort to promote a wine brand committed to being vegan, made with organic grapes, and free of sugar, colors, and concentrates is laudable. It’s about using your dollars as a vote for the food systems you believe in. While I will admit, I have not tasted Cameron Diaz’ Avaline or Snoop Dogg’s 19 crimes, both celebrities draw attention to social and environmental causes bigger than just a glass of wine.Īt the end of the day, having a great tasting product is no longer enough. In CNN’s interview with Snoop Dogg, Snoop indicated that his reason for signing on for the partnership with 19 Crimes was that it aligned with his support of prison rehabilitation in that “it represents and celebrates second chances.” Once reviled criminals, they would eventually be celebrated as founders of Australia. The offenders were famously sent to sea, destined for a continent on the opposite end of the Earth. 19 Crimes takes its name from the full list of infractions that would result in automatic exile for an 18th century Englishman. Just a few months ago, actress and author Cameron Diaz launched her vegan, clean, and organic wine brand, Aveline.Īnd just today, I heard of Snoop Dogg’s new collaboration with the Australian wine brand, 19 Crimes.
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